Welcome to Leafly
At Leafly, we believe that feeling good should be easy.
Here, you’ll find our mission, our vision for the future, and the story behind the person who started it all.
Mission
We dream big – because we believe matcha has the power to change the way we live.
Not just as a drink, but as a daily ritual that brings balance, clarity, and intention into our fast-paced lives.
Our mission is to make matcha a natural part of everyday culture – from morning routines to moments of calm between meetings.
We want to build a world where feeling good comes easy, and where conscious choices feel exciting, not complicated.
One sip at a time, we’re creating a more mindful, energized, and connected future.
Vision
We see Leafly becoming a leading lifestyle brand for modern well-being – one that blends natural energy, mindful moments, and everyday joy.
Our vision is to shape a culture where feeling good is part of life’s rhythm – not something you chase, but something you live.
From your first sip in the morning to quiet pauses between the chaos – Leafly stands for balance, clarity, and comfort in a fast-moving world.
We believe that true wellness doesn’t have to be complicated.
It can be cool, cozy, and something you actually look forward to – every single day.
About me - Fabian
the Founder of Leafly
I never really saw myself climbing the corporate ladder.
After a series of internships – from consulting to solar energy and private equity –
I realized something crucial: I want to build something of my own.
Something I believe in.
Leafly started as a random moment on a road trip.
I was at a gas station with my girlfriend – a huge matcha fan – and she asked me to grab her a matcha. I laughed. Of course, there was no matcha.
Just the usual energy drinks and cold brews. That moment stuck with me.
What if there was a clean, refreshing, ready-to-drink matcha – something you'd actually want to grab on the go?
I wasn’t a matcha lover back then. Now I am.
And with Leafly, I want to make it easy for anyone to bring more balance, clarity, and joy into their day – without giving up their lifestyle. I believe in energy that doesn’t crash. In health that still tastes good. And in routines that feel fun, not forced.
I’m building Leafly for people who want more – more focus, more calm, more life.
And I’m all in.