Welcome to Leafly
At Leafly, we believe that feeling good should be easy.
Here, you’ll find our mission, our vision for the future, and the story behind the person who started it all.
Mission
We dream big – because we believe matcha has the power to change the way we live.
Not just as a drink, but as a daily ritual that brings balance, clarity, and intention into our fast-paced lives.
Our mission is to make matcha a natural part of everyday culture – from morning routines to moments of calm between meetings.
We want to build a world where feeling good comes easy, and where conscious choices feel exciting, not complicated.
One sip at a time, we’re creating a more mindful, energized, and connected future.
Vision
We see Leafly becoming a leading lifestyle brand for modern well-being – one that blends natural energy, mindful moments, and everyday joy.
Our vision is to shape a culture where feeling good is part of life’s rhythm – not something you chase, but something you live.
From your first sip in the morning to quiet pauses between the chaos – Leafly stands for balance, clarity, and comfort in a fast-moving world.
We believe that true wellness doesn’t have to be complicated.
It can be cool, cozy, and something you actually look forward to – every single day.
About me - Fabian
the Founder of Leafly
I believe most ideas start with a simple observation.
For me, it was noticing how disconnected our energy routines are from the way we actually live.
Whether it’s the way to work in the morning, rushing to university, heading to school, or grabbing something before the gym, energy is something we rely on every day.
And yet, the routine is almost always the same. When focus fades, we reach for a quick coffee or a sugary drink. It works briefly, then comes the crash — the familiar up-and-down that somehow became normal.
During my time in consulting and private equity, this pattern was especially visible. Long days, full schedules, and constant pressure made energy a daily topic — not just at work, but across everyday life.
I started craving something different.
Not another stimulant, but a healthier, more intentional way to stay focused — supporting clarity and wellbeing instead of short spikes of performance. When matcha became part of my routine, energy felt different: calmer, more stable, more balanced. No crash.
Just steady focus that carried through the day.
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That contrast raised a simple question: why wasn’t there a modern, ready-to-drink matcha made for real life?
That question became the starting point for Leafly.
With Leafly, I want to make better energy accessible — for people who want more focus, more calm, and more life in their everyday routines.